We are delighted to announce that Home House Collection has recently become the first private members club group to have been awarded the Butterfly Mark – the leading sustainability certification by Positive Luxury.

By working with Positive Luxury to achieve this globally respected trust mark, Home House and our sister club Home Grown Club have been able to implement the highest standard of sustainable practices across our business operations. From sourcing sustainable suppliers to ensuring energy efficiency and supporting local community programmes, we are committed to minimising our impact on society and the environment.



With a heritage of over 250 years, protecting and preserving the environment in which Home House operates has always been at the core of our operations. We are committed to minimising our impact on the environment and making sure our members feel confident that their time spent at the club is ethical. From sustainable supplier sourcing to ensuring energy efficiency and supporting local community programmes to improve the environment in which we operate, we will continue to make improvements to help foster a sustainable future.

A Word From Our Managing Director

‘We are incredibly proud that Home House Collection, which includes Home Grown and Home House, are the first private members’ club to be awarded the Butterfly Mark. Sustainability and social responsibility have always played an important role in everything we do at Home House and Home Grown. We recognise the importance of minimising the impact on the environment and are committed to constantly keep improving in all areas towards a more sustainable future for our local community, the wider society, and our planet.’





The Butterfly Mark is awarded to luxury businesses in recognition of their commitment to creating a positive impact on society and the planet. The Trust Mark identifies the luxury brands that meet the highest standards of verified innovation and environmental performance, offering transparency at the point of sale and equipping consumers to make more informed purchasing decisions. The Butterfly Mark recognises a brand’s appositive impact on people and the planet across 5 key areas of holistic sustainability: governance, social and environmental frameworks, community investment and innovation. Brands are evaluated through a comprehensive assessment process that is reviewed by the Positive Luxury’s Sustainability Council, industry experts and institutional partners.



By working with Positive Luxury, Home House has embedded measurable, sustainability practice across its business operations, with the result of achieving the Butterfly Mark certification. As the first private members club to be awarded the globally respected certification, we believe this marks an important step towards a more sustainable future for the hospitality industry.



Home House are committed to continuous progress with our sustainability efforts. To build upon the Butterfly Mark certification, we are actively exploring new initiatives to further reduce their environmental impact and promote social responsibility. Our focus is on implementing innovative energy-saving technologies, increasing waste reduction and recycling measures, sourcing sustainable materials, and supporting local community projects. Additionally, we aim to collaborate with like-minded organisations and industry leaders to drive positive change within the hospitality sector. By staying dedicated to our sustainability goals, we strive to inspire and lead the way towards a greener and more conscious future for our members, community, and the planet.


One of the main focuses and highlights of our environmental sustainability journey started with us collecting our energy consumption and conducting our first carbon assessment across Scope 1, 2 and scope 3 emissions from our own operations. In addition, we identified our companies dependencies and impact on biodiversity. These results and commitments have also been submitted to the Science Based Targets initiative (SBTI) for official validation. These actions place Home House among the top few thousand companies in the world in terms of climate leadership. We switched to 100% renewable electricity in 2022 and have set up further ambitious climate targets such as reducing gas useage by 10%, and reducing electricity useage by 10% year on year to achieve net zero and in order to help tackle global warming.


As a one of London’s most influential members’ clubs, we’ve introduced a new Supplier Code of Conduct to meet the growing expectations of all stakeholders such as our own members, shareholders, and nongovernmental organisations. As such, we are increasingly incorporating sustainable sourcing into our supply chain management processes to identify and mitigate risks, while establishing solid, lengthy partnerships with suppliers. Our food suppliers are certified to meet consumer demands regarding animal health and welfare as well as public health. All paper and cardboard usage for our offices is FSC certified, within the club itself we have ceased the use of plastic straws replacing them with paper alternatives.



Home House is an active member of the Baker Street Quarter Partnership, a Business Improvement District (BID) which is a defined geographical area which the local businesses have voted to invest in collectively to improve its environment. The BID aims to transform the area around Baker Street and create a first class environment for everyone by creating small public gardens such as the Wild West Garden and by planting trees on Baker Street. In addition, to ensure a sustainable future, the Baker Street Quarter Partnership is working on many different projects such as improving the air quality of the area and to put in place smarter recycling to reduce traffic and emissions.


Home House endorses seven of the United Nations SDGs and is actively working to encourage a social responsibility approach amongst our members, guests, partners, employees, and wider community. We have already initiated and have future plans to implement more initiatives to achieve our social responsibility commitments. For example, the first of our internal goals is creating a comfortable work place, this is achieved by implementing policies that promote fairness, respect, and inclusivity, as well as providing resources and support for employees to perform their jobs effectively.

Another relates to putting in place ethical environmental initiatives such as the new creation of a recycling community that seeks to engage their stakeholders and overall minimise our impact on the planet through social action. Home House have also put in place policies such as ensuring the hotel is clean and well-maintained, providing excellent customer service, personalizing the guest experience, and soliciting feedback from guests to better improve guest satisfaction. By combining policies that create a comfortable workplace with a focus on increasing guest satisfaction, Home House are creating a virtuous cycle which can lead to a more successful and sustainable business.